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Privacy policy
At Panthera Paris, we are committed to handling your personal data with transparency, security, and respect, in accordance with the General Data Protection Regulation (GDPR) and any applicable regulations.
Panthera Paris is hosted and powered by Shopify, which enables us to provide our services.
This Privacy Policy describes how your personal data is collected, used, and shared when you visit, use, or make a purchase on our website. “Personal data” refers to any information that can directly or indirectly identify you. Anonymised data is not considered personal data.
By using this website, you acknowledge that you have read and understood this policy.
DATA CONTROLLER
The personal data collected on this website is processed by : Panthera Paris
Simplified Joint-Stock Company (SASU)
Registered office | 4 rue Gabriel Péri, Ermont 95120, France
DATA COLLECTED
As part of your browsing and purchases, we may collect the following data:
Data you provide to us
· First and last name
· Postal address (shipping and billing)
· Email address
· Phone number
· Order-related information (purchases, returns, cart)
· Information related to your membership in the Cercle Privé (username, preferences/personal tastes, sizes, product feedback, wishlist)
· Communications (messages sent to customer service)
Data collected within the Cercle Privé
As part of the Panthera Private Circle program, additional information may be requested in order to better understand our customers’ preferences, expectations, and interests.
This data allows us to enhance the Panthera experience, personalise communications, and offer more tailored services, content, and benefits, as well as improve future collections and experiences.
The information provided remains strictly confidential and is never sold to third parties.
Automatically collected data
· IP address
· Browsing data (pages viewed, time spent, clicks)
· Cookies and similar technologies
Payment data
Payments are secure and processed by external providers.
We use in particular:
· Shopify Payments, provided by Shopify Inc., for credit card payments
· PayPal Holdings Inc.
· Apple Pay
· Google Pay
· Klarna
These providers are responsible for processing your banking data and apply their own privacy policies. We never have access to your full payment details. Your transactions are protected by advanced encryption technologies ensuring a high level of security.
PURPOSE OF DATA COLLECTION
Your data is collected in order to:
· Provide and personalise services
· Manage orders and payments
· Improve your customer experience
· Send personalised product recommendations
· Improve our services and analyse performance
· Deliver personalised content and advertising, including on social media and partner platforms where consent is given
· Ensure security and prevent fraud
· Communicate with you (support, emails, notifications)
· Comply with legal obligations
LEGAL BASIS FOR PROCESSING
In accordance with applicable regulations, data processing is based on the following legal grounds:
· Contract performance, for order processing and delivery
· Consent, for marketing communications and certain cookies
· Legitimate interest, to improve user experience and ensure website security
· Legal obligations, particularly accounting and tax requirements
DATA SHARING
Your data may be shared with trusted partners only when necessary:
· Hosting and store management (Shopify)
· Secure payment providers (see Payment Data)
· Delivery services (Groupe La Poste)
· Marketing and analytics tools
Shopify may use certain data from your interaction with our store and other merchants to provide enhanced features and improve its services. In this context, Shopify acts as an independent data controller for certain processing activities.
We never sell your personal data.
INTERNATIONAL DATA TRANSFERS
Your data may be transferred and processed outside the European Union, including in the United States or Canada. In such cases, appropriate safeguards are implemented to ensure a level of protection compliant with European standards.
DATA RETENTION
Your data is retained only for as long as necessary:
· Customer data: during the business relationship and up to 3 years after last contact
· Accounting data: up to 10 years (legal obligation)
· Cookies: up to 13 months
YOUR RIGHTS
Depending on your location and applicable regulations, you may have the following rights:
· Right of access
· Right to deletion
· Right to rectification
· Right to data portability
· Right to object to processing
· Right to refuse advertising targeting: via available settings or browser signals such as Global Privacy Control
You may exercise these rights at any time by contacting us at:
You also have the right to lodge a complaint with the CNIL (French Data Protection Authority).
COOKIES
Our website uses cookies to:
· Ensure proper website functionality
· Measure audience and traffic
· Improve your experience
· Provide personalised content and offers
You can accept, refuse, or customise cookie settings at any time via the cookie banner.
SECURITY
We implement all necessary technical and organisational measures to protect your data against unauthorised access, loss, or disclosure.
Despite these measures, Panthera Paris cannot be held responsible for damages resulting from security breaches beyond its control or from fraudulent use of data by third parties.
CONTACT
For any questions regarding this policy or your personal data, you may contact us at:
POLICY UPDATES
This Privacy Policy may be updated at any time to reflect legal or technical changes. The version in force is the one published on the website.
Last updated: 12 April 2026
